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For Immediate Release
November 26, 2002

The Siemon Company Announces New Logo

Logo Embodies Stability, Globality and Technology Leadership

Watertown, CT USA — The Siemon Company, a world-leader in the network cabling industry, proudly announces its new "look;" a distinctive new logo featuring a three dimensional pyramid encircled by an angled ring. This new logo boldly launches The Siemon Company into its next 100 years of quality, service, innovation and value.

The pyramid shape was derived from the red triangle of the former Siemon Cabling System logo and symbolizes Siemon's longevity and stability. The ring around the pyramid symbolizes globality and the billions of connections that the world's leading organizations rely upon thanks to Siemon connectivity solutions.

"The confident new logo represents who we are and what we do." said Carl N. Siemon, President of The Siemon Company and only the fourth of four leaders the company has had over its 100-year life-span -- each of them named Carl Siemon. "It conveys a feeling of forward movement, innovation and technology leadership that has become synonymous with the Siemon brand"

"Looking at the logo one is reminded of the confidence we have instilled our customers over the past century and the assurance The Siemon Company provides with it's world-class products and programs," said John Siemon, VP of Operations and Engineering, and one of four Siemon brothers who manage the company daily. "It is the assurance that comes from standards-based, quality engineered products and the highest performing structured cabling systems in the world."

"One hundred years is a monumental milestone," said Hank Siemon, executive VP of Sales, " not only for the company but for the Siemon family as well. It is the ongoing fulfillment of a dream started by my great grandfather way back in 1903."

"To me, this new logo represents the exciting opportunities that lie ahead in this industry," said CK Siemon, VP of Reseller Services. "We created this new logo because we have a clear and distinct vision for the future. Yes we want to celebrate our past, but The Siemon Company, just as we always have, is looking towards the future benefits we can bring to our customers. Technology does not stand still and neither does The Siemon Company."

While this new logo will take effect immediately, all existing logos will be transitioned out gradually including The Siemon Company logo, The Siemon Cabling System logo, The Siemon Home Cabling Logo, Siemon Certified Installer logos and any other logo that the company currently has - everywhere in the world.

The new logo can be viewed and downloaded in a multitude of graphic formats at the Siemon Logo Resource Center online at www.siemon.com/support/logos.

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About Siemon
Established in 1903, Siemon is an industry leader specialising in the design and manufacture of high quality, high performance low voltage infrastructure solutions and services for data centres, LANs and intelligent buildings. Headquartered in Connecticut, USA, with global sales, technical and logistics expertise spanning 100 countries, Siemon offers a comprehensive suite of copper and optical fibre cabling systems, cabinets, racks, cable management, data centre power and cooling systems and intelligent infrastructure management solutions.

With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of industry standards, underlining the company’s long-standing commitment to its customers and the industry. Siemon Interconnect Solutions (SIS) is a Siemon business unit comprised of a team of dedicated technical sales professionals supported by Siemon Labs, mechanical, electrical and signal integrity engineers committed to solving industry and customer driven interconnect challenges. Siemon provides custom network infrastructure solutions to OEMs, leading manufacturers, value-added resellers and system integrators.
For further information or supporting picture please contact:
CLEAR Communications
Susann Bladwell, PR Consultant
M: +49 (0)176 7863 4709
E: sbladwell@clearcommunictions.de

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