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Worldwide | United States/Canada

Siemon's 'Innovate' breaks 40,000 barrier

Siemon, a leading global infrastructure specialist, has announced that its market- leading magazine 'Innovate: Cabling for the Future' has a global circulation that now reaches over 40,000 people in more than 148 countries. Siemon's interactive magazine is available online and offers a focused quarterly round-up of industry, standards and product news, plus instructional videos, case studies and white papers. The latest issue offers a data center news roundup and includes information on the company's most recent product releases: LightStack, the ultra-high density fiber enclosure, SidePOD and Baffle and SnapFit Thermal Blanking Panels.

According to Siemon, 'Innovate' is read in approximately 148 countries globally, with the original English version translated into several additional languages, including Chinese, Spanish, German, Russian and Japanese. It has been published since 2011 and, thanks to new format enhancements, it is compatible with most mobile devices and tablets, making it easily accessible. In addition to serving news and summaries of longer articles, the magazine links to a rich mixture of online content, including blogs, webinars and videos.

Explaining the purpose of the magazine, global integrated marketing manager, David Wall, said, "Our primary goal is to deliver exceptional learning materials for our customers, our partners and other professionals involved in the network cabling industry. Throughout Innovate, readers will find resources on structured cabling and data center standards, provided by Siemon experts - many of whom participate in, or lead, standards organization including ISO/IEC, IEEE, TIA and the Data Center Alliance." Qualifying its appeal, Wall continued, "Innovate offers a gateway to the research and products that result from Siemon's heavy investment in innovation and development within the data center, LAN and intelligent building markets. It also references the white papers and blogs of our Standards Informant, where news breaks on the very latest developments in our industry."

Readers of the magazine range from end users, to consultants, systems integrators, designers and installers. Its varied content is said to appeal to a wide range of industry professionals as outlined by Wall, "The format of Innovate makes it a really easy read and is a particularly useful way to capture information quickly. The mixture of local content and international inspiration offers a great way to keep your intellectual capital up to date and learn best practices from experts in a cross-section of industries."

Innovate is available to view in its interactive format online, or to download as a pdf file. Regional versions are available, as are different language editions. Subscription to Siemon's digital magazine is free and readers can sign up at


About Siemon
Established in 1903, Siemon is an industry leader specializing in the design and manufacture of high quality, high performance IT infrastructure solutions and services for Data Centers, LANs and Intelligent Buildings. Headquartered in Connecticut, USA, with global sales, technical and logistics expertise spanning 100 countries, Siemon offers the most comprehensive suites of copper and optical fiber cabling systems, cabinets, racks, cable management, data center power and cooling systems and Intelligent Infrastructure Management solutions. With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of Industry Standards, underlining the company's long-standing commitment to its customers and the industry. Through an ongoing commitment to waste and energy reduction, Siemon's environmental sustainability benchmarks are unparalleled in the industry, including 179% global carbon negativity and zero-landfill status
Siemon Interconnect Solutions (SIS) is a Siemon business unit comprised of a team of dedicated technical sales professionals supported by Siemon Labs, mechanical, electrical and signal integrity engineers committed to solving industry and customer driven interconnect challenges. We provide custom network infrastructure solutions to: OEM's, Leading Manufacturers, Value-Added Resellers and System Integrators.
Press Contact:
Betsy Conroy
(860) 945-4200