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For Immediate Release
30 March 2009

Sivakumar to drive sales for Siemon

Siemon, the network infrastructure specialist, has recruited Iyer Sivakumar as sales manager for the Middle East.

Sivakumar will be co-ordinating Siemon's commercial operation in the region and will be working to build the channel to market for the company. He replaces well-known industry expert John Kellow and follows the pedigree of technical expertise. He is a member of BICSI and is currently working on becoming RCDD.

Specific aims for Sivakumar are obviously around increasing revenue and market share but he cites his priorities as expanding the channel in the Middle East and recruiting suitable companies to join Siemon's Certified Installer (CI) Programme. He also recognises the need to work with existing value added resellers (VARs) and building brand awareness with consultants in the IT market to influence end users.

Sivakumar joins Siemon from Dubai-based online networking distributors Westcon where he worked specifically in the structured cabling business unit where he worked with various vendors. His remit included responsibility for a set of territories - UAE, Upper and Lower Gulf, KSA - and Sivakumar built business for the company by selecting and supporting vendor partners to be specified into end user projects.

Prior to his time at Westcon, Sivakumar worked for a Singaporean systems integrator, again based in Dubai, and was focused on developing and maintaining relationships with major end user clients.

Sivakumar was elated at the prospect of working with Siemon; "This fulfils a lifetime ambition to work with a leading vendor and Siemon is certainly my first choice. The company has best of breed products, and world class people that lead innovation globally for the networking industry. I intend to use all my industry knowledge and understanding of specific factors in the Middle East's technical marketplace to really drive success. It's a very exciting time."

Appointing Sivakumar, regional director, Rob Tansley commented, "In Siva we have the perfect mix of skill and understanding. He has proven success in the channel and in building relationships with end user clients. We intend to capitalise on his strengths to expand further in the Middle East and he will also work to support our existing global clients with regional presence. I am delighted to welcome him to the company."

When he's not working in the world of telecoms or datacoms, Siva balances his life with 'the art of living' which he says destresses him. He is married with two children and as well as a busy family life, he enjoys reading and walking. Siva is also a self-confessed movie buff.


About Siemon
Established in 1903, Siemon is an industry leader specialising in the design and manufacture of high quality, high performance low voltage infrastructure solutions and services for data centres, LANs and intelligent buildings. Headquartered in Connecticut, USA, with global sales, technical and logistics expertise spanning 100 countries, Siemon offers a comprehensive suite of copper and optical fibre cabling systems, cabinets, racks, cable management, data centre power and cooling systems and intelligent infrastructure management solutions.

With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of industry standards, underlining the company’s long-standing commitment to its customers and the industry. Siemon Interconnect Solutions (SIS) is a Siemon business unit comprised of a team of dedicated technical sales professionals supported by Siemon Labs, mechanical, electrical and signal integrity engineers committed to solving industry and customer driven interconnect challenges. Siemon provides custom network infrastructure solutions to OEMs, leading manufacturers, value-added resellers and system integrators.
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