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For Immediate Release
24 February 2009

Magazines voted top IT information source

Magazines are found to be the most favoured source of information for the UK's IT community, according to a survey by infrastructure experts Siemon. The internet is reported to rank a close second.

"This finding surprised us in a world dominated by the web," said Steven Foster, EMEA managing director at Siemon. "But the UK does have the broadest and hence most tailored IT printed media. This information gives us better insight into how end users gather information prior to a purchasing decision."

"Word of mouth is also confirmed to be valued in the UK, where personal relationships and referral or recommendation are often influential" he said. "Given that over 70 per cent of the survey respondents were working within organisations with over 10,000 employees, it suggests that one-to-one communication is just as important at global corporate level as it is in the SME market which often adopts a less traditional approach to decision making.

The focus for the Siemon research was to establish the priorities in network cabling choices amongst a cross section of end users. The multi-sector survey reported that quality/performance, bandwidth and lifecycle respectively were the factors considered of greatest importance. Respondents included IT managers, consultants, networking teams and project managers. Over 70 per cent of this group rated network cabling to be very important.

According to Siemon, the research population was asked to rank the IT issues of security, compliance, environment, global standardisation and cost reduction. Of these security topped the polls and the most common additional issues named by respondents were liability and outsourcing.

The survey asked respondents to order the factors they considered when choosing a cabling company. Quality was the clear priority, with 80 per cent scoring this as 'very relevant'. Interestingly, price was scored as often as a priority as not of importance, with an exactly tied vote.


About Siemon
Established in 1903, Siemon is an industry leader specialising in the design and manufacture of high quality, high performance low voltage infrastructure solutions and services for data centres, LANs and intelligent buildings. Headquartered in Connecticut, USA, with global sales, technical and logistics expertise spanning 100 countries, Siemon offers a comprehensive suite of copper and optical fibre cabling systems, cabinets, racks, cable management, data centre power and cooling systems and intelligent infrastructure management solutions.

With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of industry standards, underlining the company’s long-standing commitment to its customers and the industry. Siemon Interconnect Solutions (SIS) is a Siemon business unit comprised of a team of dedicated technical sales professionals supported by Siemon Labs, mechanical, electrical and signal integrity engineers committed to solving industry and customer driven interconnect challenges. Siemon provides custom network infrastructure solutions to OEMs, leading manufacturers, value-added resellers and system integrators.
For further information or supporting picture please contact:
CLEAR Communications
Susann Bladwell, PR Consultant
M: +49 (0)176 7863 4709

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