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For Immediate Release
17 July 2008

New Global Role for Keith Astin


Having helped establish Siemon as a world leader in the network cabling market, managing director Keith Astin has now taken on a new global remit at the company.

After seven years as managing director EMEA (Europe, Middle East and Africa), Keith is swapping the role for a new position as Director of global business development. And he will now be using his considerable industry experience to support the company in its next phase of global expansion.

In recent years Siemon have made significant international investment, and now have a sales and marketing presence in all the major developed markets worldwide, in addition to manufacturing and logistics capability in Mexico, China and the Czech Republic, each established to support the local market needs.

Keith explains: "I will be supporting our business units around the world, helping them coordinate their strategies and activities to ensure we consistently meet the needs of our global customers. I will also be working closely with our channel partners to help bring a global dimension to their business.

"While we will continue to selectively expand into several new countries, we remain a key supplier to a large number of major corporate clients and meeting their needs around the world remains our number one priority."

Keith has over 30 years marketing, sales and general management experience in the electrical, electronics and communications industries. He has been elected a Fellow of the Chartered Institute of Marketing as well as holding current memberships to the Institute of Directors and the Institute of Management.

He has a significant experience of the global market, having lived and worked in both Germany and Australia and has spent much of his working life travelling extensively in the USA.

Many of Siemon's major clients now specify their IT systems on a global level, and Keith will be working closely with Carrie Higbie, Siemon's global director of data centre solutions and services.

Replacing Keith as MD is Steven Foster, who has been promoted from marketing manager. "I have worked with Steve for over three years and have a huge respect for both his commitment and his capability. I'm very confident that he will manage our business in EMEA enabling us to sustain our current high growth rates," says Keith.

"For my part, I am very excited about my new position and the prospect of helping our businesses around the world achieve even greater success."


About Siemon
Established in 1903, Siemon is an industry leader specialising in the design and manufacture of high quality, high performance low voltage infrastructure solutions and services for data centres, LANs and intelligent buildings. Headquartered in Connecticut, USA, with global sales, technical and logistics expertise spanning 100 countries, Siemon offers a comprehensive suite of copper and optical fibre cabling systems, cabinets, racks, cable management, data centre power and cooling systems and intelligent infrastructure management solutions.

With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of industry standards, underlining the company’s long-standing commitment to its customers and the industry. Siemon Interconnect Solutions (SIS) is a Siemon business unit comprised of a team of dedicated technical sales professionals supported by Siemon Labs, mechanical, electrical and signal integrity engineers committed to solving industry and customer driven interconnect challenges. Siemon provides custom network infrastructure solutions to OEMs, leading manufacturers, value-added resellers and system integrators.
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