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For Immediate Release
24 August 2007

Siemon sponsors Formula Student racing car

Siemon, the network infrastructure specialist, has renewed its sponsorship of the Aston University team in the Formula Student motor racing competition.

This is the second year that Siemon has sponsored a car designed and built by mechanical engineering students at Aston University in Birmingham.

The team car was raced during the summer at the legendary Silverstone track and achieved great results in the acceleration and sprint events before going on to compete in the endurance challenge.

Run by the Institution of Mechanical Engineers, the Formula Student competition is an annual event in which students from universities across the world compete to design and build a fully functioning, single-seater racing car. These cars then race in several timed events held over four days.

Work began late last year when the team of final year and postgraduate mechanical engineering students commenced the design and build of a brand new car. The design included extensive use of carbon fibre and aluminium to keep the weight to a minimum. The car is powered by a Smart car engine running through a specially designed epicyclic reduction gearbox with Torsen differential and high performance dampers. The 'boots' are super-soft Avon slick tyres and custom suspension geometries results in a very competitive vehicle.

At the Silverstone Formula Student event the car successfully completed safety, tilt, noise and brake tests. These practical measures were backed by tests of applied theory for the team which included designing a business case, design and cost judging. By this comprehensive testing approach it is hoped to ensure that the students understand what it will be like when they enter the industry.

This sponsorship deal came about when Pete Thickett, son of Eric Thickett, Professional Services Director at Azzurri Communications, one of Siemon UK's long-standing CI partners, originally approached Siemon for sponsorship. Sensing an opportunity to get involved in a project designed to develop engineering talent, Siemon became the primary sponsor of Aston University in Birmingham.

"Siemon has made over one hundred years investment in research and design and so we recognise the importance in supporting development for future success. Our interest extends to supporting future engineering talent, not just in design and manufacture, but also in many of the management, marketing and people skills so vital in the modern world," said Keith Astin, managing director of Siemon EMEA. "Plus it seems appropriate that the company known for high speed cabling should sponsor high speed cars," he said.

For further information regarding the Formula Student Competition visit


About Siemon
Established in 1903, Siemon is an industry leader specialising in the design and manufacture of high quality, high performance low voltage infrastructure solutions and services for data centres, LANs and intelligent buildings. Headquartered in Connecticut, USA, with global sales, technical and logistics expertise spanning 100 countries, Siemon offers a comprehensive suite of copper and optical fibre cabling systems, cabinets, racks, cable management, data centre power and cooling systems and intelligent infrastructure management solutions.

With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of industry standards, underlining the company’s long-standing commitment to its customers and the industry. Siemon Interconnect Solutions (SIS) is a Siemon business unit comprised of a team of dedicated technical sales professionals supported by Siemon Labs, mechanical, electrical and signal integrity engineers committed to solving industry and customer driven interconnect challenges. Siemon provides custom network infrastructure solutions to OEMs, leading manufacturers, value-added resellers and system integrators.
For further information or supporting picture please contact:
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Susann Bladwell, PR Consultant
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