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Worldwide | Middle East

For Immediate Release
29 May 2012

John Siemon seminars applauded in Middle East and Africa

May 2012 - Technology leader John Siemon from IT infrastructure specialist Siemon has been applauded for the 'Infrastructure Expert' seminar series hosted across the Middle East and Africa throughout May. Speaking in Riyadh, Jeddah, Doha, Muscat, Nairobi and Johannesburg, his lectures focused on the region's position in the global IT market and how next generation networking, convergence and 10Gb/s migration are predicted to develop here. Data centre forecasts and next generation networking towards 40Gb/s and 100Gb/s were highlights, with theoretical content brought to life by real-world application stories.

Quantifying the MEA market, John Siemon quoted Gartner to explain that IT spending in the Middle East and Africa is expected to reach USD $244 billion in 2012. According to Saudi Arabia's Communications and Information Technology Commission, spending on ICT products and services is expected to grow by 12 per cent in 2012, driven mainly by expected strong growth in demand for smart phones, high-speed networks and interactive applications, resulting from increased investment in the sector.

"We know that the Middle East and Africa is an important, significant and exciting growth hub in global technological development and we have invested heavily in supporting the regional and local markets in the last 10 years," John Siemon said. "Forward thinking technology professionals here are helping to drive improved performance globally and our aim for the seminar series was to ensure that these innovators are equipped with full and factual intelligence, reported in an impartial and educational style."

From market dynamics, John Siemon's focus turned to explaining the relationship between the various standards organisations in the sector - ISO/IEC, TIA, IEEE and BICSI - and how they are converging. He qualified the role of each and how they inter-relate, based on his own firsthand experience, having held lead roles in standards development for over 20 years and currently standing as chair of the US TAG to ISO/IEC JIC I/SC 25.

The entire Ethernet ecosystem was explained in the seminars; Siemon being one of the only companies to support all Ethernet options, John defined in detail all the variables according to data rate and reach. He provided delegates with a clear summary of 10Gb/s Ethernet applications, detailing media type for each and distance supported by the application.

Answering the question 'why BASE-T?' with a long list of technical and business advantages, John then predicted significant adoption of 10GBASE-T technology will begin in 2012, driven by market leaders Cisco and Intel. Finally John stated that 10GBASE-T is the most flexible topology and also the most economical 10 Gb/s solution supporting his assertion with financial comparisons.

With 10Gb/s migration high on the agenda, John explained 10Gb/s-ready copper media options from category 6A unshielded twisted-pair (UTP) and screened twisted-pair (F/UTP), to category 7A fully-shielded twisted-pair (S/FUTP). Whilst John acknowledge that screened and shielded copper is not yet highly adopted in the Middle East and Africa, he explained the reasons why it's already becoming the first choice in other parts of the world, including improved alien crosstalk isolation, superior noise immunity and significantly greater channel capacity which provides future-proofing. Fully shielded category 7A copper offers bandwidth to at least 1,000 MHz, best heat dissipation and temperature response.

To find out more about any of the topics covered in the 'Infrastructure Expert' seminar series by John Siemon, visit http://www.siemon.com/middleeast/.

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About Siemon
Established in 1903, Siemon is an industry leader specialising in the manufacture and innovation of high quality, high-performance network cabling solutions. Headquartered in Connecticut, USA, with global offices and partners throughout the world, Siemon offers the most comprehensive suite of copper (unshielded and shielded twisted-pair) and fibre cabling systems available. With over 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and development of industry standards, underlining the company's long-term commitment to its customers and the industry.
For further information or supporting picture please contact:
DoubleDAYLIGHT
Debbie Ireland, Marketing Consultant
07728 016633
debbie@doubledaylight.co.uk

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