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For Immediate Release

Siemon takes centre stage at Cairo ICT

Siemon, the leading global network infrastructure specialist, successfully participated at Cairo ICT, which took place in late November at the Cairo International Conference Center (CICC).

The main theme of this year's event was, "The Advent of a Disruptive Digital Era," a phenomenon that is changing the face of business, living and even playing. Siemon leveraged the event to highlight how its innovative solutions are at the forefront of the move towards next generation data centres and intelligent buildings.

Since its inception, Cairo ICT has attracted over 5,000 exhibitors and in excess of 1,000,000 attendees, making it one of the top international events in the Middle East and Africa, reaching across markets and enabling exhibitors to grow their businesses in the region. 2016 marked the event's 20th anniversary, which attracted senior level executives and key decision makers from a diverse array of vertical sectors looking to develop new business partnerships and enjoy networking with industry peers.

Siemon attended Cairo ICT in partnership with MBK, one of its distributors in the region since 2002. With more than 35 years of experience in the Egyptian market, MBK has carved an enviable reputation for the quality of its services and works closely with Siemon to promote the company's innovative network infrastructure solutions. MBK supplies small, medium and large projects in a diverse range of vertical sectors including banking, telecommunications and real estate development, and has some of the country's best trained and certified technicians.

MBK was convinced that Siemon would make a huge impact at Cairo ICT. Ayman El Hossainy, vice chairman at MBK, said, 'We were thrilled to sponsor Cairo ICT this year, and it gave us an excellent opportunity to showcase Siemon's range of solutions. Our mission is to provide customers with services that are innovative, reliable and that will meet their needs for a prolonged period of time. We are committed to work with our customers by providing long-term and cost effective solutions.'

Centre stage on the Siemon and MBK stand was the VersaPOD® cabinet, which addresses critical issues such as the need for increased equipment density, ease of installation, accessibility and thermal efficiency. It utilises a shared zero-U space between bayed cabinets that can be used for patching, power distribution units (PDUs) and cable management to free up valuable horizontal mounting space inside the cabinet.

Also on display was a variety of Siemon's optical fibre and high performance copper cabling technology, including the LightStack® ultra high density plug and play fibre system and the Z-MAX® shielded Category 6A/Class EA system. The TERA® Category 7A/Class FA system, which offers the highest performance of any twisted-pair copper cabling system available on the market, and the PowerMax™ line of PDUs were also profiled.

Siemon's attendance at Cairo ICT will help the company maximise its penetration into the rapidly expanding Africa region. In 2015, the Cisco Global Cloud Index predicted that the region will have the highest cloud traffic growth rate globally through to 2019, with 41 per cent Compound Annual Growth Rate (CAGR). A separate study - The African Data Center Rises - found that colocation demand across the continent is increasing two to three times faster than supply.

'Our time at Cairo ICT was incredibly positive,' concluded Iyer Sivakumar, Siemon's sales manager for Africa. 'It gave us a valuable opportunity to position the company as a leading force in the region for network infrastructure solutions and I was delighted with the amount of interest we received. 2017 is shaping up to be a great year for us, as we continue to provide technology and services that optimise data centre and intelligent building infrastructures.'


About Siemon
Established in 1903, Siemon is an industry leader specialising in the design and manufacture of high quality, high performance low voltage infrastructure solutions and services for data centres, LANs and intelligent buildings. Headquartered in Connecticut, USA, with global sales, technical and logistics expertise spanning 100 countries, Siemon offers a comprehensive suite of copper and optical fibre cabling systems, cabinets, racks, cable management, data centre power and cooling systems and intelligent infrastructure management solutions.

With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of industry standards, underlining the company’s long-standing commitment to its customers and the industry. Siemon Interconnect Solutions (SIS) is a Siemon business unit comprised of a team of dedicated technical sales professionals supported by Siemon Labs, mechanical, electrical and signal integrity engineers committed to solving industry and customer driven interconnect challenges. Siemon provides custom network infrastructure solutions to OEMs, leading manufacturers, value-added resellers and system integrators.
For further information please contact:
CLEAR Communications
Susann Bladwell, PR Consultant
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